What is Latino?

The Latino Hair Straightening Treatment revolutionary process that repairs damaged hair to leave it soft, shiny and frizz free for up to 4 months.

The Latino Hair Treatment provides beautiful straight hair ... silky, smooth and easy to manage. It is the perfect solution to restore condition and shine to coloured, permed or chemically treated hair. It doesn’t damage hair; it slowly reverts to its original form.

Benefit for hair use?

Natural - It does NOT use strong chemicals to open and close the hair cuticle in an effort to straighten it. Keratin is a natural substance which comprises approximately 88% of your hair.

Healthy - It penetrates the hair repairing internal damage and coats the hair preventing further damage. The results are SOFT, SHINY, STRAIGHT hair. When it comes to keratin, tough is good. Its strong protective qualities improve the hair both inside and out. Our unique biopolymer ingredient is virtually a “liquid form of hair” that gently blends with the hair on your head. It brings to hair what it was lacking to begin with and what it has lost over the years.

Key Ingredients

Keratin is a type of protein high in Sulfur and the amino acid cystine, making it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature.

It is a major component of horns, hooves and wool. In fact, keratin is the main protective substance in our hair, skin and nails.

Before and After

The images below demonstrate the power of the Latino Hair Straightening Treatment.

Do's

First 3 days following treatment

1. Wear hair down all the time.
2. Use blow dryer or flat-iron as needed.
3. Wear a silk scarf to pull your hair away from your face.

Dont's'

First 3 days following treatment

1. Dont wash hair for 3 days.
2. Don't tie hair into a pony tail.
3. Don't use hair clips.
4. Don't use hair bands.
5. Don't sweat: Avoid working out.
6. Don't use bobby pins.
7. Wear hair down all the time

More Information

The Latino Hair Straightening

Click here for more information on the Latino Hair Treatment Products.